German is one of the most common first languages to add for stores that sell into the EU. Shopify Markets handles the language URLs and hreflang tags for you. The work is in translating every field, not just the visible description.
Steps
- Add German in Shopify
In the Shopify admin, open Settings → Languages, add German, and publish it for the markets where you want it shown.
- Translate your content
Translate products, collections, pages, navigation and theme text, using Shopify's Translate & Adapt app or another app that writes to Shopify's native translations.
- Translate the SEO fields
Make sure each page has a German SEO title, meta description and URL handle, and that image alt text is translated.
- Check the published pages
Open a few pages under
/de/, check that nothing is still in English, and view the source to confirm the hreflang tags includede.